Our team

Built by people who understand behavioral health

A team driven by the impact behavioral healthcare organizations make every day — and the operational complexity that comes with it.

Our story

Compliance made simple

Simplifyance was founded on a simple belief: behavioral health organizations do essential, life-saving work — and they deserve compliance infrastructure that matches the stakes.

What started as a passion for solving complex operational challenges in behavioral health has grown into a platform serving 1,000+ programs nationwide — unifying HR, compliance, and training so leaders can focus on care, not spreadsheets.

Our mission is to support the growth, development, and refinement of behavioral healthcare organizations striving to make a positive impact on the lives of others. Let's set a higher standard of quality and safety in healthcare together.

Founders

Where it started

PS
Parker Smith, CAS
Co-founder & CEO

Simplifyance came to be because of a passion for helping others and creating solutions to the complex behavioral health challenges our communities face.

SS
Sam Stein
Co-founder & CTO

Passion for entrepreneurial endeavors and startups — helping people build and launch ideas that matter in behavioral health.

Leadership

The team behind the platform

NR
Nikki Roettger, CPHQ
Director of Advisory Services

Simplifyance truly adheres to its mission, vision, and values in all aspects of the organization — from the inside out.

BT
Blake Toolan
Director of Business Development

Thrilled to join Simplifyance on its mission to support the growth, development, and refinement of behavioral healthcare organizations.

MB
Marley Barde
Operations Manager

Works in an environment aligned with the mission and spirit of behavioral health — where operations serve a greater purpose.

TS
Trevor Stein
Lead Developer

Drawn to the team's desire to improve the quality of care in behavioral healthcare — and to build the tools that help others do it.

JJ
Jeff Jean
Program Coordinator

Joined after seeing firsthand the life-saving services behavioral health organizations provide — and knowing the work to support them matters.

Advisory board

Decades of healthcare & software expertise

Veteran executives and operators who guide our strategy and keep us close to the realities of behavioral health.

CS
Dr. Charles Shuman
Advisor
Addiction Psychiatrist & Owner, Confluence Psychiatry PLLC
JV
Dr. Jerry Vaccaro
Advisor
Principal, RightPath HC
EI
Eugene Izumo, MBA, M.A.
Advisor
Founder & Managing Partner, Akos Advisors
JE
Jamie Engesser
Advisor
Veteran Technical Executive & Strategic Advisor
DC
David Casillo
Advisor
Limited Partner, GTMfund & Brookstone Venture Capital
TB
Todd Belfer
Advisor
Managing Partner, Brookstone Venture Capital
AJ
Anjlee Joshi
Advisor
Behavioral Healthcare Advisor, National Council for Mental Wellbeing
MU
Marc Underwood
Advisor
Founder & Principal Talent Consultant, First Choice Talent Solutions